The latest InterfaceASIA and Asian market research news and updates.
Asia Pacific Specialist Adds Three Key Markets to its Portfolio
Torrance, CA. | April 20th, 2009: InterfaceASIA, the full service market research company specializing in
the Asia Pacific region, is delighted to announce the launch of new
online panels in India, Taiwan and Hong Kong. Headquartered in Tokyo
and with an office in Torrance, California, the company executes
research projects in Japan and across Asia Pacific for companies based
in the US and Europe and coordinates projects for Japanese firms in the
US, Europe and globally.
The
new online research panels will add three key Asian Pacific countries
to the company’s geographical coverage. The Indian panel launches with
23,600 consumers, a business-to-business panel of 2,600 and a medical
panel of 3,200; the Taiwanese panel has 153,000 members on the consumer
panel and 31,000 on the business-to-business panel and the Hong Kong
panel has 21,500 consumers*.
The
company is particularly excited about the launch of its online panel in
India, a market that has tended to rely on more traditional methods to
research consumers. Unlike some other online panels in India, it is a
completely fresh panel, allowing the company to collect detailed
attributes for each panelist and to ensure its demographic composition
is nationally representative. InterfaceASIA will continue to expand the
panel to ensure it is the best online panel available for this rapidly
developing and evolving country.
InterfaceASIA’s
existing panels are in Japan, China and Korea. They offer both consumer
and business-to-business respondents, with a particular focus on the
medical/physician market. The company conducts a variety of consumer
and business-to-business projects and is renowned for its expertise in
the automotive and medical sectors, as well as its skills in usability
testing and product design research.
The
company’s local Asian Pacific clients include automotive manufacturers,
electronics firms and consumer goods producers. Market research firms,
fieldwork and data collection companies of all sizes in the US and
Europe use InterfaceASIA when carrying out research in the region.
Tom
Kojima, US Operations President at InterfaceASIA says “We are really
excited to launch these new panels in three important markets. At a
time when many developed countries are experiencing a challenging
economy, our clients are interested in understanding what business
potential exists in some of the developing markets in Asia.
“In
particular we believe we have developed one of the most sophisticated
and reliable online panels in India. Until now offline research
techniques such as face-to-face interviewing have been the primary
research methodology for market research in India. We are confident
that our new panels will help the Asian market research industry grow
faster as it shifts towards the online approach and allow our clients
to carry out projects in these countries that offer so many business
opportunities.”
Note to Editors: * Refers to InterfaceASIA’s proprietary panels and partner panels.
Junko Kuroda, Business Development Manager Tel: +1 (310) 725-7555 |Email:kuroda@iid-usa.com
About InterfaceASIA
InterfaceASIA,
established in 1993 as the U.S. arm of Tokyo-based market-research
agency Interface In Design (IID), specializes in quantitative and
qualitative market research in the Asia-Pacific region. Along with
owning consumer and specialty online panels, InterfaceASIA provides
first-hand cultural and demographic Asian expertise that clients depend
on to make the right business decisions. For more information, please
visit www.interfaceasia.com.
Press Releases
