Vol.5, the last issue of a series of BRIC reports, highlights the
eating habits among BRIC countries and Japan. Eating habits and food
culture consist of various factors such as history, religion, custom
and natural environment. By paying closer attention to the results, we
found interesting distinctiveness in each country.
have uploaded pictures of typical meals and kitchens taken by
respondents in each country. Please click on the country name to the left to see the pictures.
Question 1: How many times do you usually eat a day (excluding snacks)? With whom do you often have meals? (Multiple
FREQUENCY OF MEALS
WHO YOU EAT WITH
Regarding the frequency of meals:
1.) Generally speaking, “eating 3 times a day” seems to be the most common practice in every country.
2.) In Japan and China, the majority of respondents (about 80%) eat three times a day. In contrast, less than 50% of people eat three times a day in Brazil and Russia.
Regarding the number of people:
3.) Japanese and Russian tend to have meals alone;about 50% of them answered that they eat alone.
4.) Eating alone seems to be less common among Indian and Chinese; as low as about 20% replied that they eat alone.
Question 2: Who is the main cook in your family?
* Including husband/wife/live-in boyfriend/live-in girlfriend
1.) More than half of Japanese and Russian respondents state that they cook by themselves.
2.) In India and Russia, it seems to be very common that maids or helpers cook at home. This practice is hardly observed in Japan.
Question 3: What do you consider when selecting food? (Multiple Choice)
1.) In general, respondents in all countries take into consideration taste, price, and freshness most.
2.) While only 50% of Japanese answered that they care for freshness, almost 80% of respondents in China, India and Russia chose freshness as one of their top concerns.
3.) Japanese seem to be the most price sensitive; 80% of Japanese respondents raised price as one of the most important factors when selecting food.
Question 4: How often do you eat out for dinner?
1.) Generally speaking, Chinese tend to eat out most frequently, while Russian dine out the least;approximately 92% of Chinese respondents eat out as frequently as more than once a month, whereas only 58% of Russian answered that they do so.
2.) In China, approximately 37% of respondents answered to go out to eat “almost every day” or “several times a week”.
3.) In India, dining out more than once a month seems to be quite common.
Question 5: What kind of food do you eat often? Please select all that apply.
1.) A large majority (90%+ in all countries) of respondents in Japan, China, India and Brazil claim to be eating rice regularly.
2.) It is a distinguished trait that only 40% of Chinese respondents answered to frequently eat bread, whereas more than 65% of people in other counties replied that they do so.
3.) As low as 9% of Japanese responded that they frequently consume cereals. In contrast, more than 40% of respondents in other countries regularly eat them.
4.) In India, a predominantly Hindu country, where approximately 73% are believers, respondents who answered to consume beef are clearly a minority.
Question 6: What kind of beverage(s) do you drink often? Please select all that apply.
The three most popular drinks are coffee, tea and water.
1.) Japanese drink tea (87.9%) the most, followed by coffee (73.6%) and water (55.2%).
2.) Chinese drink tea (65.7%) the most, followed by milk (60.0%) and water (59.7%).
Regarding alcohol intake:
1.) Beer is the most commonly consumed beverage in all countries. Especially in Japan, Brazil and Russia, more than 30% of respondents answered to frequently drink beer.
2.) India seems to have the lowest alcohol consumption overall.