I-News Vol. 15 reveals the drinking habits including frequency, preferences and reasons for alcohol consumption. We have found interesting tendencies by country, age and gender.
Japan
Korea
China
Sample Size: 370N
Sample Size: 300N
Sample Size: 344N
Gender Ratio (M:F): 50:50
Gender Ratio (M:F): 50:50
Gender Ratio (M:F): 44:56
Single/Married/Other: 37:58:5
Single/Married/Other: 37:60:3
Single/Married/Other: 25:71:4
Family Structure:
Family Structure:
Family Structure:
Living w/spouse: 58%
Living w/spouse: 57%
Living w/spouse: 70%
w/parents: 30%
w/parents: 49%
w/parents: 51%
w/children: 37%
w/children: 31%
w/children: 28%
w/relatives: 15%
w/relatives: 16%
w/relatives: 7%
w/friends: 2%
w/friends: 2%
w/friends: 8%
alone: 16%
alone: 9%
alone: 5%
Hong Kong
Taiwan
Sample Size: 345N
Sample Size: 333N
Gender Ratio (M:F): 49:51
Gender Ratio (M:F): 44:56
Single/Married/Other: 61:36:3
Single/Married/Other: 57:35:8
Family Structure:
Family Structure:
Living w/spouse: 35%
Living w/spouse: 34%
w/parents: 51%
w/parents: 50%
w/children: 27%
w/children: 28%
w/relatives: 36%
w/relatives: 40%
w/friends: 8%
w/friends: 13%
alone: 8%
alone: 10%
Question 1: How often do you drink alcohol at home? (Single Choice)
1.) Overall, Japanese respondents tend to drink more often than those in other countries.
2.) A large number of elder Japanese males said they drink every day at home; 53% of male respondents over 45 years of age in Japan answered so.
3.) Female respondents in Taiwan, Hong Kong, and China seem to drink less frequently than the same gender groups in other countries; more than 40% of female respondents in these countries claim that they drink once every few months.
Question 2: How often do you drink alcoholic beverages outside your home? (Single Choice)
1.) Respondents in Korea and China seem to drink outside more often than those in Japan, Hong Kong and Taiwan; 58% and 55% of Korean and Chinese respondents respectively answered that they drink outside the home more often than once a week, compared to 27%, 40% and 26% in Japan, Hong Kong and Taiwan respectively.
2.) Taiwanese females are least likely to drink outside of their home. As many as 65% of females said they drink once every few months.
Question 3: What type of alcoholic beverages do you most often drink? (Up to 3 Choices)
Japan
Korea
China
1.) Beer (incl. low-malt beer)
1.) Beer (incl. low-malt beer)
1.) Wine
2.) Sho-chu-based beverages
2.) Sho-chu
2.) Beer
3.) Sake
3.) Wine
3.) Chinese Wine
4.) Sho-chu
4.) Fruit-based alcohol
4.) Rice Wine
5.) Cocktail/Spirits
5.) Traditional Korean Alcohol
5.) Yellow Wine
Hong Kong
Taiwan
1.) Beer (incl. low-malt beer)
1.) Wine
2.) Wine
2.) Beer (incl. low-malt beer)
3.) Cocktail/Spirits
3.) Whiskey
4.) Sake
4.) Cocktail/Spirits
5.) Other
5.) Chinese Wine
1.) In Japan, beer is the drink consumed the most. Looking at the data by age break, among all ages except the 20-24 year old age group beer is the most commonly consumed.
2.) In Korea, beer and shochu are the most popular drinks.
3.) In China, Hong Kong and Taiwan, beer and wine are the most popular.
4.) Cocktail/Spirit-based drinks are more popular among females than males. Female respondents in Japan, Hong Kong and Taiwan particularly seem to favor these drinks.
Question 4: What type of food do you most often eat when drinking?
1.) Across the countries, meal and Snack/Cheese/nuts are the most common foods to go along with drinks.
2.) In all countries except Japan, fruit is placed as the 3rd.
3.) On the other hand, “alcohol only” is the 3rd most common drinking circumstance in Japan.
Question 5: What are the important factors when it comes to choosing an alcoholic beverage? (Up to 3 Choices)
1.) In all countries regardless of age and gender, taste/preference is the most important factor.
2.) In all counties except Japan, alcohol percentage seems to be one of the important factors;More than 30% of respondents in 4 counties said it is important. Especially in China as many as 53% of respondents said so.
Question 6: Where do you often drink outside of your home?
*Respondents
in Japan and Korea were allowed to choose a single answer while those
in China, Hong Kong and Taiwan were allowed to choose multiple answers.
Looking at the data from Japan and Korea:
1.) In Japan and Korea, pubs/izakayas are the most popular place to drink.
2.) Among Korean respondents, aged of 19-24 yrs, bars seem to be the second most poplar place to have drink (20%).
As for China, Hong Kong and Taiwan, results showed:
1.) For all Chinese age groups, restaurants are the most popular place to drink, followed by friends’ houses and pubs.
2.) For all age groups in Taiwan, friends’ houses are the most popular to drink.
3.) In Hong Kong, the most popular places to drink slightly differ, depending on age group.
