We are pleased to announce that Taiwan has been added to our list of countries in which we possess proprietary online panels for research. I - News Vol.10 will explore trends of international traveling in Japan, Korea, China and Taiwan.
Sample Size: 330N
Sample Size: 300N
Sample Size: 595N
Sample Size: 478N
Gender Ratio (M:F): 50:50
Gender Ratio (M:F): 50:50
Gender Ratio (M:F): 32:68
Gender Ratio (M:F): 43:57
Question 1: Have you ever traveled overseas? (Single Choice)
1.) Overall, Korean travelers seem to have the most experience in traveling overseas; approximately 75% of them answered to have traveled in the past. Japanese (65%) and Taiwanese (58%) follow.
2.) Only in China, the number of respondents who have never traveled overseas topped the number of those who have. Interestingly, more than half of Chinese female respondents (54%) answered to have never taken an international trip.
3.) It is also interesting that there is a clearly different trend among teenagers across all countries. As many as 67% of Korean teenagers turned out to have international travelling experience, comparing to 16% in Japan, 29% in China and 11% in Taiwan.
Question 2: How many times have you traveled overseas? (Single Choice)
1.) In all countries, approximately 50% of respondents with international traveling experience claim to have taken 1-3 trips so far.
2.) Looking at those who answered “7-9 times”, in all countries but in Taiwan, more female respondents replied to have done so than males.
3.) Taiwanese travelers seem to take trips more often than those in other counties; about 28% of them said that they have traveled more than 7 times comparing to 26% of Japanese, 20% of Koreans, and 14% of Chinese respectively.
Question 3: How often do you travel overseas? (Single Choice)
1.) Most Japanese (84%) respondents answered that they travel overseas once a year.
2.) Comparing to other countries, as many as 26% of Chinese respondents answered that they travel 2-3 times a year, comparing to 11% of Japanese, 17% of Koreans, and 20% of Taiwanese respectively.
Question 4: How long, on average, is your trip? (Single Choice)
1.) In Japan, Korea and Taiwan, respondents showed a similar pattern. The most common length of a trip is 4-5 days; 47%, 54%, and 52% of them respectively claimed so.
2.) However, in China, Chinese respondents seem to spend more time on a trip. “4-5 days” and “6-7 days” seem to be equally popular. In addition, 8-10 day trips seem to be more popular than in other countries.
Question 5: How much, on average, do you spend on a trip? (Single Choice)
1.) In all countries/regions, spending $1000- $1999 on a trip seems to be most common.
2.) Relatively speaking, Japanese respondents seem to spend the most money, followed by Chinese, Koreans, and Taiwanese.
Question 6: How do you usually arrange your trip? (Multiple Choice)
1.) In Japan, Korea and Taiwan, respondents had similar answers; the most common way to arrange a trip is by taking advantage package tours; 57% , 57% and 55% of them respectively claimed to do so.
2.) On the other hand, most Chinese travelers seem to arrange everything on their own.
3.) Across countries, arranging “only transportation” or “only accommodation” is not as popular as other ways of arrangement.