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online research - Olympics Study Vol.8
  
Summary
 
As the 2008 Summer Olympic, opening on the 8th of August, approaches, on this issue of I-News (Vol 8), we will attempt to reveal the different attitudes and degree of interest toward the event among Japanese, Korean and Chinese people. Needless to say, among respondents in the three countries, Chinese showed the keenest interest in the Olympics and proved to be obtaining information about the event through various media. Popularity for specific sports varied depending on age, gender and country. 
 
 

  JAPAN

•*Sample size:332N
•*Gender ratio(M:F)=50:50
•*Single:Married:Others
                      =45:50:5
•
 KOREA
 
•*Sample size:300N
•*Gender ratio(M:F)=50:50
•*Single:Married:Others
                     =51:47:2
•
 
 CHINA
 
•*Sample size:319N
•*Gender ratio(M:F)=54:46
•*Single:Married:Others
             =40:56:4
•
 
•Question 1 : What is your age?  
               
         
   
 •Question 2 :Are you interested in The Beijing 2008 Summer Olympics?  
 
 
    
  • More than 99% of Chinese respondents answered that they are interested, to varying degrees, in the Beijing 2008 Summer Olympics.
  • On the contrary, only about half of Korean respondents claimed to be interested.
  • Japanese respondents were in the middle, with 78% citing interest.
  • Overall, males are more interested in the Olympics than females.
 
 
• Question 3 : Are you going to Beijing to watch the Summer Olympic game?
 
 
    
  • Two percent of Japanese polled said they intend to go to the Beijing Olympics, compared to one percent of Koreans and 15% of Chinese.
  • About half of Chinese respondents, however, would attend the Olympic Games if they had the time.
  • And more Koreans (24%) than Japanese (4%) would go to Beijing if their schedules allowed for it.
  
 
• Question 4 : Where are you going to watch the Summer Olympic game?(multiple choice)   
  
 
 
  • In China, South Korea and Japan, the most common way to watch the Olympic Games is at home.
  • Chinese respondents plan to watch the Summer Games at a variety of places; on average, they cite more than two locations, such as restaurants and sports bars.
  • In China and Korea, it is more popular to watch the Olympics at restaurants and/or sports bars compared to in Japan, where respondents favor watching at home.
 
 • Question 5 : Which of the following sports are you interested in? (up to 3) 
        
 
 
  • The three most popular Olympic spectator sports vary by country. Amongst the Japanese, it is swimming, followed by baseball and track & field; amongst Koreans, soccer, swimming, then archery; and amongst the Chinese, track & field, gymnastics and table tennis, respectively.
  • Japanese and Korean males favor baseball, while Chinese males favor basketball.
  • Amongst Chinese female respondents, gymnastics proved to be most popular, with 60% citing interest in the Olympic sport.
 
 
• Question 6 : How do you obtain Olympic information?(multiple choice) 
  
     
 
  • Across the three countries, the main medium of communication for Olympics information is TV, with 96% of Japanese, 78% of Koreans and 96% of Chinese respondents agreeing, respectively.
  • Amongst Chinese respondents, however, the Internet is equally regarded as a primary means (91%), followed by newspapers (66%).
  • In Japan, the Internet and newspapers are the second and third most common means of gathering Olympics information after TV. Particularly for Japanese respondents over 60 years old, newspapers are more common than the Internet.
  • Relatively speaking, more senior citizens (those over the age of 60) in China and Korea use the Internet than senior citizens in Japan.
 
• Question 7 : Which of the following products will you or did you purchase for Olympic game?(multiple choice) 
  
               
                   
                     
         
  • Over 75% of Chinese respondents claim to have purchased one or more electric appliances for the Olympic Games, compared to just 14% of Japanese.
  • Among the products that Chinese respondents purchased, digital cameras, TVs and video cameras were the top three items.
  • In Korea, where about 50% of respondents say they purchased at least one electrical applicance for the Olympic Games, TVs, digital cameras and speakers proved to be most popular.
 
 
    
 
 
 
 
 
 

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