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online research - Olympics Study Vol.9
  
Summary
 
With the August 8 commencement of the 2008 Beijing Summer Olympics just around the corner, this issue of I-News, Vol. 9, continues to look at respondents’ attitudes toward upcoming and future Olympic events, as well as sports in general.  

  

  JAPAN

•*Sample size:332N
•*Gender ratio(M:F)=50:50
•*Single:Married:Others
                      =45:50:5
•
 KOREA
 
•*Sample size:300N
•*Gender ratio(M:F)=50:50
•*Single:Married:Others
                     =51:47:2
•
 
 CHINA
 
•*Sample size:319N
•*Gender ratio(M:F)=54:46
•*Single:Married:Others
             =40:56:4
•
 
•Question 1 : Which of the following would you like to see become an official Olympic sport? (Multiple choice)
               
                 
                  
              
              
    
  • About 40% of Japanese and Korean respondents said they would like baseball to remain an Olympic sport despite it being dropped from the calendar starting in 2012.
  • Chinese respondents chose as their top three choices billiards (44%), surfing (40%) and bowling (27%).
  • Similar to the Chinese, Korean respondents cited billiards (19%) and bowling (17%) as favored potential Olympic sports.
       
   
 •Question 2 :Among the current Olympic sports, which of the following do you think could be dropped as an Olympic sport? (multiple choice) 
 
 
 
    
  • Half the respondents were satisfied with the variety of sports offered in the current Olympics.
  • However, across the three countries, respondents seemed to agree that beach volleyball was their least favorite Olympic sport (19% of Japanese, 40% of Korean and 30% of Chinese respondents, respectively).
 
 
• Question 3 : Will you watch the 2010 Winter Olympics to be held in Vancouver, Canada? 
 
    
    
  • In general, respondents who were interested in the 2008 Summer Olympics were also likely to be interested in the 2010 Winter Olympics.
  • Among the three countries, the Chinese seemed the most enthusiastic about the upcoming Winter Olympics, with approximately 70% answering that they “absolutely will” or “will” watch the Games, whereas only 30% of Japanese claimed the same.
  
 
• Question 4 : Do you know where the next Summer Olympics will be held?  
 
 
                  
 
 
 
  • As many as 70% of Chinese respondents answered yes.
  • On the other hand, only 30% and 40% of Japanese and Korean respondents, respectively, could answer in the affirmative.
  • More than half of Japanese and Korean respondents had no idea where the 2012 Summer Olympics would be despite their alleged interest in the 2008 Summer Olympics.
 
 • Question 5 : At the moment, the candidate cities considered for the 2016 Summer Olympics are Tokyo, Chicago, Rio de Janeiro and Madrid. Which city do you think will be chosen? 
        
     
 
 
  • Overall, respondents seemed to believe that Chicago is least likely to be chosen as the site for the 2016 Summer Olympics.
  • About 30% of Japanese respondents thought that Tokyo would be the first choice, followed by Rio de Janeiro (18%) and Madrid (12%).
  • Rio de Janeiro and Madrid ranked as the top two choices among Korean and Chinese respondents.
 
 
• Question 6 : Aside from the Olympics, what other world championship games are you interested in? (multiple choice)  
                    
                  
                
 
  • Across the three countries, regardless of gender, FIFA World Cup proved to be the most popular.
  • FIFA was particularly popular amongst Korean males, with more than 90% of them citing interest.
  • In Japan and Korea, the second most popular world championship sport among both males and females were (tied) The World Baseball Classic and the IAAF World Championships in Athletics, respectively.
  • In China, both male and female respondents listed the IAAF World Championships in Athletics as their second favorite world championship game.
 
• Question 7 : Do you play sports?
  
  
                                        
         
  • Japanese respondents were least likely to play sports; 31% of males and 50% of females professed not to play any.
  • Only 5% of Chinese respondents, on the other hand, admitted to not playing sports.
  • In terms of gender and country, Chinese males (97.7%) most often played sports.
 
 
• Question 8 :What kind(s) of sports, if any, do you play? (multiple choice) 
 
                       
                     
              
                                        
         
  • In Japan, the top three participatory sports were: 1) soccer (25%), 2) baseball (23%) and 3) running (23%), for males; and 1) swimming (30%), 2) tennis (18%) and 3) dance/yoga (15%), for females.
  • In Korea, the top three participatory sports are: 1) soccer (56%), 2) running (47%) and 3) basketball (25%), for males; and 1) running (56%), swimming (38%) and yoga (36%), for females.
  • In China, running is popular regardless of gender; as many as 75% of both male and female respondents said they run.
 
 
 
 
 

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