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Home  I-News
 - International Travel Study Vol.11
Summary
With the recent addition of Taiwan to our rapidly expanding list of online proprietary panels in Asia, I-News Vol. 11 continues to delve into the leisure travel preferences of Japanese, Chinese, Korean and now Taiwanese respondents who vacation overseas.
| JAPAN
•*Sample size:330N
•*Gender ratio=50M:50F
•*Single:Married:Others
=51:45:4
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KOREA
•*Sample size:300
•*Gender ratio=50M:50F
•*Single:Married:Others
=48:50:2 |
CHINA
•*Sample size:595N
•*Gender ratio=32M:68F
•*Single:Married:Others
=44:53:3 |
Taiwan
•*Sample size:478N
•*Gender ratio=43M:57F
•*Single:Married:Others
=65:32:3 |
•Question 1 : Who do you usually travel with?(single choice)
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Across China, Japan, Korea and Taiwan,, the most common response was (approximately 40% of respondents) that they travel with their spouses and/or significant others.
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Friends are the second most common travel companions, in both Japan and Korea.
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Females were more likely to travel with their parents/children than males.
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As many as 23% of Korean and 27% of Chinese male respondents, over other types of respondents per gender and per country, tend to travel with their co-workers. |
•Question 2 :When planning an overseas trip, what are the most important criteria?(multiple choices)
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The three most important factors were the quality of accommodation, sightseeing and meals.
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Korean respondents (about 40%) showed a keen interest in interactive and experience-based programs, whereas 50% of Chinese respondents cited that shopping is an important factor. |
• Question 3 : What do you typically look forward to on vacation? (multiple choices)
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Sightseeing, local foods and relaxation are the top three enjoyments for Chinese, Japanese, Korean and Taiwanese respondents.
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While 49% of Chinese, 38% of Taiwanese and 21% of Korean respondents, respectively, said they enjoy outdoor sports on vacation, only 6% of Japanese respondents claimed to do so.
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• Question 4 : How do you handle obtaining foreign currency for your travels? trip? (multiple choices)
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In all countries, “charging by credit card” and/or “changing money before traveling” are most common.
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In addition, Japanese respondents (42%) change money at the travel destination, whereas Chinese respondents seem to withdraw cash from international bank cards (32%) and credit cards (24%) |
• Question 5 : How do you mainly buy overseas accident insurance? (single choice)
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For all countries, ”credit-card travel insurance” and “through the travel agency” are the most common ways in which travel insurance is purchased.
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However, more Taiwanese respondents seemed to purchase insurance directly through insurance agencies. |
• Question 6 : Where do you want to travel to next time? (up to 3 choices)
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In Japan, Korea and China, the most popular next-trip destination is Europe; in Taiwan, Japan proved to be most popular, followed by Europe.
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Among all countries with the exception of Japan, Asia was not among the top three destinations to visit.
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However, as many as 40% of Chinese respondents claimed to be interested in going to Hong Kong for their next destination, and approximately 40% of Koreans named Japan as their favored next destination. |
• Question 7 : Which is your preferred airline? (up to 3 choices)
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- Japan - |
- Korea - |
- China - |
- Taiwan - |
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1 |
ANA |
KAL |
Air China Limited |
Eva Airways |
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2 |
JAL |
Asiana Airline |
China Southern Airlines |
China Airlines |
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3 |
Singapore Airline |
France Air |
China Eastern Airlines |
Cathay Pacific Airways |
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Across the countries, the local airline companies were placed in the higher ranking.
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In Japan, ANA is most preferred followed by JAL and Singapore airline
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As many as 80% and 74% respondents in China and Taiwan answered that they preferred “Air China Limited” and “Eva airways” respectively.
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In Korea, the top two preferred airlines are Korean Air and Asiana Airlines In Japan, Korea and China. |
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