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Home  I-News
 - PC Study Vol.13
Summary
This issue of I-News will continue to look at the PC environments and purchase pattern and plans among the Japanese, Korean and Chinese.
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JAPAN
•*Sample size:667N
•*Gender ratio(M:F)=1:1
•*Single:Married:Others
=50:46:4
•*Family Structure:
Live with spouse(45%)
with parents(42%)
with children(30%)
with siblings(20%)
Live alone(11%) |
KOREA
•*Sample size:300N
•*Gender ratio(M:F)=1:1
•*Single:Married:Others
=47:51:2
•*Family Structure:
Live with spouse(49%)
with children(44%)
with parents(43%)
with siblings(25%)
Live alone(6%)
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CHINA
•*Sample size:541N
•*Gender ratio(M:F)=1:1
•*Single:Married:Others
=33:64:3
•*Family Structure:
Live with spouse(63%)
with children(46%)
with parents(36%)
with siblings(8%)
Live alone(7%)
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Please answer the following questions regarding your main computer.
•Question 1 : Which type of internet connection do you use? (Single choice)
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In Japan and Korea, FTTH is widely prevalent; About 44% of Japanese respondents and 38% of Koreans use them.
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On the other hand, in China ADSL is the most popular, as 73% of Chinese use them. |
•Question 2 : How many hours per week do you use a PC for personal use? (Single choice)
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Among the three groups, Chinese respondents seem to spend the most time on using PCs for personal use; more than 50% of respondents in all age groups over 18 years old claimed that they spend more than 20 hours per week on the computer.
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Koreans seem to spend the least amount of time on using PCs for personal use; on average approximately 40% of respondents answered that they spend 1-5 hours per week using PCs. |
• Question 3 : What are the main purposes of using PCs? (Up to 3 choices)
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In Japan, the main purposes are 1)Web surfing (92%) 2)Email (83%) and 3) Entertainment (28%) followed by work (20%).
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Korea shows a similar answer pattern to Japan. The main purposes are 1)Email (77%) 2)Web surfing (72%) and 3)Work (31%) followed by entertainment (28%).
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Contrary to these two countries, China shows different pattern;The main purposes are 1)Email (72%) 2)Entertainment (50%) and 3)Work (45%) followed by Chat (43%). It is especially interesting to remark that chatting with PCs is very popular in China, compared to Japan (2%) and Korea (8%). |
• Question 4 : When buying a PC, what is the most important factor in your purchasing decision? (Multiple choices)
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For Japanese respondents, price is the most important factor (84%).
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For Koreans, CPU capability is the most important factor (80%) while Chinese put emphasis almost equally on price (84%) and CPU capability (86%). |
• Question 5 : How often do you usually replace PCs? (Single choice)
<Japan>
<Korea>
<China>
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The replacement cycle of PCs among Korean and Chinese respondents are slightly shorter than the Japanese; 49% of Korean and 51% of Chinese answer that they replace their PCs every 2-4 years, whereas only 22% of Japanese reported doing so.
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In all three countries, males seem to replace their PCs more often than females. |
• Question 6 : Which of the following would you like to purchase next time? (Multiple choices)
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Japan |
Korea |
China |
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1 |
NEC |
IBM |
Dell |
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2 |
Sony |
HP |
HP |
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3 |
Fujitsu |
Self produced |
Self produced |
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Japan:1)NEC (30.7%), 2)Sony(29.4%), 3)Fujitsu(29.2%)
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Korea:1)IBM(27.3%), 2)HP(25.3%), 3)Self produced (23%)
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China:1)Dell(45.7%), 2)HP,(35.5%), 3) Self Produced(33.3%) |
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