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online research - Attribute Study Vol.18
  
Summary
 
This issue of I-News will inform you of our updated attribute information for our B2B panels in Japan, Korea and China. While we did not reach out to all B2B panels, the data gives you a good idea of our B2B panel distribution in each country. This list of attributes does not cover our complete targeting capabilities. If you have any specific inquires, please feel free to contact us.
 
   
  
•Question 1 : Which of the following title best describes you? (single choice)
             
                                                                                                   
  • In Japan, approximately 39% of the respondents are BDM.
  • BDM accounts for 34% followed by ITI (24%) in Korea.
  • In China, only 2% of the respondents are ITIDM whereas 56% of them are ITI.
       
   
 •Question 2 : Please tell us the approximate number of employees internationally. (single choice)     
             
        
                                                                                                         
  • In Japan and Korea, “less than 50 employees” accounts for 39% and 44% respectively.
  • In China, “100-499 employees” is the largest group (28%) followed by “50-99 employees” (20%)
 
 
• Question 3 : Please tell us the approximate number of personal computers in your company at all locations.(single choice)  
 
     
     
  • The number of PCs almost identically reflects company sizes.
  • “1-24 PCs” is the largest group in Japan (36%) and Korea (46%) followed by “500+ PCs” group.
  • In China, 30% of the respondents belong to “50-249 PCs” (31%) followed by “500+ PCs” group. (25%)
  
 
• Question 4 : Which of the following best describes your organization's primary type of business at yout location? (single choice)                 
      
    
 
 
                   
  • In Japan, the top industry is software/IT (19%) followed by manufacturing (9%) and trading (9%).
  • In Korea, manufacturing (14%), service (9%) and computer (8%) are the top 3 industries.
  • In China, manufacturing (25%), computer (14%) and service (11%) are the top 3 industries.
 
 
 • Question 5 : Which of the following categories best describes you?(single choice)         
 
             
                         
  • In Japan, 44% of the IT developers are architects.
  • In Korea, 30% of the respondents belong to MIS developers, and in China, 33% of the IT developers are ISV developers.
 
 
 

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