Quantitative Capabilities

• Mail/Postal Survey - Respondents are invited by mail to gain a understanding of product/service.
  
• CATI (Computer- Assisted Telephone Interview) - To conduct a survey by phone, by an interviewer who follows a script and inputs the data into a data set.
  
• CLT (Central Location Test) - To conduct a survey at a central location such as a room in a shopping mall.
  
• Clinic - To conduct a survey at a premises to obtain evaluations of products.
  

Qualitative Capabilities

• One-on-One interview - To get an insight of opinions in the context of individuals' lifestyle, values and tastes.
  
• Home visit interview - To see how a product is actually used and gain a deeper understanding of the circumstances surrounding usage.
  
• Ethnography - To observe how a product is actually used and gain a deeper insight of the cultural, historical, and lifestyle-related factors.
  
• Eye Tracking - to gain an understanding of eye movement on the target material.
  
• Focus group interview - To attain a deep perspective of the opinion via relatively homogeneous groups.
  
• Mystery shopping - To collet information about the service/product by person who are anonymous to store staff.