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 - Drinking Habits Study Vol.15
Summary
I-News Vol. 15 reveals the drinking habits including frequency, preferences and reasons for alcohol consumption. We have found interesting tendencies by country, age and gender.
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JAPAN
•*Sample size:370N
•*Gender ratio(M:F)=50:50
•*Single:Married:Others
=37:58:5
•*Family Structure:
Live with spouse(58%)
with parents(30%)
with children(37%)
with siblings/
relatives(15%)
with friends(2%)
Live alone(16%) |
KOREA
•*Sample size:300N
•*Gender ratio(M:F)=50:50
•*Single:Married:Others
=37:60:3
•*Family Structure:
Live with spouse(57%)
with children(49%)
with parents(31%)
with siblings/
relatives(16%)
with friends(2%)
Live alone(9%)
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CHINA
•*Sample size:344N
•*Gender ratio(M:F)=44:56
•*Single:Married:Others
=25:71:4
•*Family Structure:
Live with spouse(70%)
with children(51%)
with parents(28%)
with siblings/
relatives(7%)
with friends(8%)
Live alone(5%)
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HONG KONG
•*Sample size:345N
•*Gender ratio(M:F)=49:51
•*Single:Married:Others
=61:36:3
•*Family Structure:
Live with spouse(35%)
with parents(51%)
with children(27%)
with siblings/
relatives(36%)
with friends(8%)
Live alone(8%) |
TAIWAN
•*Sample size:333N
•*Gender ratio(M:F)=44:56
•*Single:Married:Others
=57:35:8
•*Family Structure:
Live with spouse(34%)
with parents(50%)
with children(28%)
with siblings
relatives(40%)
with friends(13%)
Live alone(10%)
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•Question 1 : How often do you drink alcohol at home? (single choice)
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Overall, Japanese respondents tend to drink more often than those in other countries.
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A large number of elder Japanese male said they drink every day at home; 53% of male respondents over 45 yrs in Japan answered so.
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Female respondents in Taiwan, Hong Kong, and China seem to drink less frequently than the same gender groups in other countries; more than 40% of female respondents in these countries claim that they drink once every few months. |
•Question 2 : How often do you drink alcoholic beverages outside your home? (single choice)
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Respondents in Korea and China seem to drink outside more often than those in Japan, Hong Kong and Taiwan;58% and 55% of Korean and Chinese respondents respectively answered that they drink outside the home more often than once a week, comparing to 27%, 40% and 26% in Japan, Hong Kong and Taiwan respectively.
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Taiwanese female are least likely to drink outside of their home. As many as 65% of females said they drink once every few months. |
• Question 3 : What type of alcoholic beverages do you most often drink? (up to 3 choices)
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Japan |
Korea |
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1 |
Beer
(including low-malt beer) |
Beer
(including low-malt beer) |
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2 |
Shochu-based beverage
(Chu-hai) |
Shochu |
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3 |
Sake |
Wine |
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4 |
Shochu |
Fruit based alcohol
(grape brandy, ume brandy etc) |
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5 |
Cocktail/Spirit-based drink |
Korea traditional alcohol
(Dong-Dong Ju/Macgully etc) |
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China |
Hong Kong |
Taiwan |
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1 |
Wine |
Beer
(including low-malt beer) |
Wine |
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2 |
Beer
(including low-malt beer) |
wine |
Beer
(including low-malt beer) |
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3 |
Chinese wine |
Cocktail/Spirit-based drink |
Whiskey |
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4 |
Rice wine |
Sake |
Cocktail/Spirit-based drink |
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5 |
Yellow wine |
Other |
Chinese wine |
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In Japan, beer is the drink consumed the most. Looking at the data by age break, among all ages except 20-24 yrs group, beer is the most commonly consumed.
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In Korea, beer and shochu are the most popular drinks.
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In China, Hong Kong and Taiwan, beer and wine are the most popular.
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Cocktail/Spirit-based drinks are more popular among females than males. Female respondents in Japan, Hong Kong and Taiwan particularly seem to favor these drinks. |
• Question 4 : What type of food do you most often eat when drinking? (single choice)
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Across the countries, meal and Snack/Cheese/nuts are the most common foods to go along with drinks.
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In all countries except Japan, fruit is placed as the 3rd.
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On the other hand, “alcohol only” is the 3rd most common drinking circumstance in Japan. |
• Question 5 : What are the important factors when it comes to choosing an alcoholic beverage? (up to 3 choices)
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In all countries regardless of age and gender, taste/preference is the most important factor.
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In all counties except Japan, alcohol percentage seems to be one of the important factors;More than 30% of respondents in 4 counties said it is important. Especially in China as many as 53% of respondents said so. |
• Question 6 : Where do you often drink outside of your home?
*Respondents in Japan and Korea were allowed to choose a single answer while those in China, Hong Kong and Taiwan were allowed to choose multiple answers.
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Look at the data from Japan and Korea,
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In Japan and Korea, pubs/Izakayas are the most popular place to drink.
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Among Korean respondents, aged of 19-24 yrs, bars seem to be the second most poplar place to have drink (20%).
As for China, Hong Kong and Taiwan, results showed;
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For all Chinese age groups, restaurants are the most popular place to drink, followed by friends’ houses and pubs.
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For all age groups in Taiwan, friends’ houses are the most popular to drink.
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In Hong Kong, the most popular places to drink slightly differ, depending on age group. |
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